Pepsi Diner: A Dive into Retro America in the Heart of Milan
Nestled in the heart of Piazza Cordusio in Milan, PepsiCo. has opened a pop-up diner to accompany the launch of Pepsi Zero in Italy. The space captures the distinctive spirit and retro aesthetic of American diners from the ’50s and ’60s and was created with Bertone Design Group at the helm.
In the role of Production Coordinator and General Contractor for the project, Bertone oversaw all logistics and installation activities to ensure that the creative processes resulted in the flawless execution of the project.
Bringing the exciting world of Pepsi to life through systematic supervision of the project process, the Bertone Design Group was an integral part of the success of this thrilling summer pop-up!
