Gucci’s flagship store on Bond Street in London was transformed into a paradise for tennis lovers for the launch of the new 70s-inspired collection, released in conjunction with the Wimbledon tournament.
Tying the design to Gucci’s DNA, Bertone Design Group created the iconic red and green Gucci ribbon on an enlarged scale, which was then extended along the columns of the store’s main foyer, skillfully framing the entrance with Gucci-style decorations. Display totems, made of white tennis balls and wrapped in even more Gucci stripes, punctuate the store floor and windows, highlighting the strong connection between Wimbledon, Gucci, and current Italian tennis stars.
