The Kering group brand describes its concept as “a journey into the heart of a cultural kaleidoscope, where books, artifacts, and treasures converge through time, from the past to the present and into the future.” The set design features a play of lights and mirrors, where books, miniature statuettes, and replicas from the Gucci archives are presented to the visitor on mirrored shelves, reminding them of the breadth of Gucci’s heritage.
