We approached the design more as an opportunity to express IMA’s values through form than as a purely technical task. The grip is simple, functional, and elegant, crafted with the precision the industry demands. More than just a component, it becomes a tactile symbol of quality and care.
Where hand meets machine, the brand comes to life. This is not an accessory, but the beginning of every action.
Aluminum handles with a distinctive red accent, combining strength and precision.
Form and Function
Made from lightweight aluminum, the handles are designed as a mirrored pair, opening from the center with balance and precision. A red stripe runs along the top edge, subtly and decisively echoing the IMA brand identity. Their clean geometry and soft tactile finish make them both intuitive to use and pleasing to the touch.
Ergonomics for Precision
IMA is a global leader in the automatic machinery sector for pharmaceutical, cosmetic, food, tea, and coffee products, renowned for its precision and innovation. For their new manual packaging machine, we were commissioned to design a handle that adhered to strict industry regulations while enhancing usability and operational efficiency. Our goal was to create an ergonomic solution that supported repetitive use without fatigue, ensuring safety and comfort in a demanding production environment.
By carefully balancing material choice and form, we created a lightweight and durable aluminum handle, designed for reliability and ease of use. The handle’s design perfectly aligns with IMA’s technological excellence, elevating a functional component to an integral part of the user experience. This collaboration exemplifies how well-considered design can amplify product value and support a brand’s commitment to quality and innovation.
