Design you can feel
Numbers alone don’t matter
Bertone Design has always focused on ideas, relationships, and creativity: it is the people, projects, and visions that drive our work. Yet, occasionally, numbers also tell something about us. They trace a path, shape the impact, and testify to a presence that grows and evolves over time. Numbers that do not define who we are, but tell how far we have come.
2520+
Projects
83
Countries of Operation
550+
Premium Clients
Services and Solutions
At Bertone Design, we produce tailor-made solutions that combine strategic vision, creative excellence, and technological innovation. From concept development to implementation, we work alongside companies and institutions at every stage of the process, offering an integrated approach that enhances brand identity and strengthens its presence in contemporary markets.
CREATIVITY AND INNOVATION AT THE INTERSECTION OF INDUSTRY.
Bertone Design interprets Industrial Design as a meeting point between aesthetics, function, and technology. Each project is driven by the desire to transform an intuition into a recognizable, efficient product capable of generating value over time. Through the use of advanced modeling and 3D printing technologies, we optimize development time and costs, creating precise and functional prototypes that allow for rapid idea validation. This approach makes the creative process more fluid, flexible, and aligned with real production needs. From concept to engineering, Bertone Design develops tailor-made solutions designed for a constantly evolving market, with attention to quality in every detail.
SPACES THAT TELL BRAND STORIES
AND CAPTIVATE THE CUSTOMER.
In the competitive retail landscape, customer experience is crucial. Bertone Design transforms retail spaces into distinctive and emotional environments that enhance brand value and optimize interaction with the public. Thanks to our expertise, we develop Retail Design solutions that combine aesthetics, strategy, and functionality. Each project is conceived to reflect the brand’s identity, improving communication and engagement with the public. We offer tailor-made services that include space planning, customized interior design, impactful visual merchandising, lighting design, and the selection of the most suitable materials. The goal is to create environments that attract and retain customers, bringing to life spaces where every element is designed to enhance the brand and improve the shopping experience.
UNFORGETTABLE EXPERIENCES THAT TURN HYPE INTO CUSTOMER LOYALTY.
Unforgettable experiences, curated in every detail. Bertone Group is the ideal partner for those who wish to turn every event into a unique occasion. Whether it’s a corporate convention, product launch, or exclusive event, we handle every aspect, from planning to execution, ensuring top-notch results. Our goal is to create experiences that not only meet but exceed participants’ expectations.
TAILORED EXPERIENCES THAT BLEND HOSPITALITY AND IDENTITY.
Bertone Design approaches Hospitality Design as a cultural project before a spatial one. Each intervention is born from listening to the context and is then translated into an environment capable of telling a story, enhancing the guest experience, and strengthening the brand’s positioning. From interior design for hotels, restaurants, and hybrid spaces to the study of custom furnishings and integrated solutions, we combine aesthetic research, functionality, and comfort in every detail. We collaborate with public and private clients to create welcoming, coherent, and memorable places. The synergy between design, materials, and atmosphere translates into environments capable of generating value and recognizability, where every design choice is oriented towards a precise idea of style and quality.
THE LUXURY OF BEING UNIQUE.
Bertone Design approaches Luxury Residential Design as an exercise in balance between aesthetics, functionality, and uncompromising quality. Each project is a bespoke work, capable of transforming a living space into an exclusive, harmonious, and deeply lived place. We believe that true luxury is not conformity but the freedom to express one’s originality. For this reason, every home is conceived as a unique environment, built around the needs, desires, and vision of its inhabitants. From architectural layouts to interiors, from material selection to the design of personalized furnishings, every detail contributes to creating refined and comfortable atmospheres. We collaborate with artisans and top suppliers to ensure a distinctive, enduring, and timeless result.
Visions Taking Shape
We have created content, visions, and design systems that transform complex ideas into accessible, recognizable, and meaningful experiences. Every project begins with an open dialogue with the client and takes shape through a process that combines analysis, creativity, and technical expertise.
The result? Solutions that endure over time, capable of interpreting the present and anticipating the future.
An international network
Bertone Design is present worldwide with a network of offices and strategic collaborations that allow it to operate on a global scale while maintaining a tailored approach attentive to local specificities.
Insights and stories
Insights, visions, and trends from the world of design; in this section, we share reflections, articles, and news that portray design as culture, research, and vision of the future. An editorial space to explore current themes, analyze emerging scenarios, and give voice to ideas that inspire our design practice.
Varese Design Week 2025: Design Takes over the City
Contrary to the common saying, clothes do make the man, especially when it comes to product marketing.
AESTHETICS IN THE SERVICE OF SUSTAINABILITY
Contrary to the common saying, clothes do make the man, especially when it comes to product marketing.
THE NEW FACE OF HOSPITALITY
As we all yearn to travel again after the confined existential dimension necessitated by the pandemic, there will be a rethinking of luxury hotel structures.
BETWEEN PHYSICAL AND DIGITAL: THE FUTURE OF RETAIL
Many questions, several uncertainties, but one thing is indisputable: the ongoing change, further accelerated by the pandemic, leads businesses, especially the Fashion Retail sector, to reconsider the ways of conveying their products and brand to the consumer.
IN SEARCH OF BALANCE BETWEEN HOME AND WORK
Aldo Cingolani reflects on the need to find new balance between home and work and the consequent necessity to modify the real estate market proposal and the hotel offer
THE SECRET TO SUCCESSFUL REMOTE MANAGEMENT LIES IN SYNERGY
A reflection on the changes in remote management with the example of an architectural sculpture project created for Bottega Veneta in Shanghai, China
DESIGN FOR RETAIL AND EXHIBITIONS: DIFFERENCES AND SIMILARITIES
The retail and exhibition sectors are in constant evolution. Sustainability, ergonomic use of spaces, and multisensory experience have taken on a key role in design.
ITALIAN DESIGN: ALDO CINGOLANI BETWEEN HISTORY AND PROSPECTS
Aldo Cingolani, CEO of New Crazy Colors and Bertone Design, in an interview with Paolo Scagliola for Homes Estates, revisited the milestones of design history and reflected on the relationship between design and luxury.