20123 MILAN (MI)
Tel: +39 0283419011
Mail:info@bertonedesign.it
P.IVA: 08251740968
After graduating in 1989 in Architecture, in 1995 he joined the Giugiaro Group where he worked until 2011 as a Managing Director in the headquarters of Giugiaro Design in Milan, being responsible for business development, marketing and communication.
After two years he became Commercial Director of Giugiaro Design SpA while still being in charge of the Milan office. During that period, he was responsible for the development of the Architecture division. From 1999 to 2003, he coordinated all the company divisions: from architecture to product design, from graphic to transportation design.
In 2003, he became co-founder and Managing Director of Giugiaro Architettura, a project he had been part of since the beginning. During those years, he started and developed a consulting project for the Polytechnic of Milan and also for the Polytechnic of Turin, the University of Tianjin, the University of Design of Budapest, the Polytechnic of Hong Kong, the Faculty of Communication Sciences of the University of Turin and the Master’s Course in Marketing and Corporate Communication by Publitalia. He was also a supervisor at numerous international conferences and seminars and in 2010 he launched the Master’s Course “Design for Architecture” with the Poli.Design of Milan. In 2012, he worked as a consultant for the Poli.Design of Milan in the design of the interiors of the new LAC theatre for the City of Lugano. In 2013, he co-founded Bertone Design, becoming the CEO of the company. Also numerous collaborations with Institutions, Public Bodies and universities.
In 2015 he became an honorary member of the Pontifical Academy and participated as a supervisor in the Design Thinking Forum “Inspiring the Future” organised by Lombardy. The following year he became a member of the Board of Directors of the FON University in Skopje, launching the Bertone Design Academy project. The Poli.Design of Milan has included him in the Club of the 87 Notable Alumni who are behind the education project “Verso il 2099”.
In the same year, he developed “Floating Houses”, three different projects to build a modular and environmentally sustainable floating port on Lake Bolsena. He was invited by the Stroganov Academy of Moscow to hold a lecture in Transport Design and, in collaboration with the Ippiart studio, he followed the students of the Design course as a supervisor in the design of high-speed trains for the New Trans-Siberian Railway. He was a speaker during the Real Estate Convention Day at the Milan Stock Exchange with the topic “Hotel & Retail: the Italian market, signals of the new normal”.
In 2017, he was invited by the Siberian Association of Designers to hold a conference in Novosibirsk, Siberia, on the topic “Business in Design”.